Financial clarity for operators who won't settle for guesswork
Fractional CFO partnership for fitness studios, wellness brands, and franchise operators ready to make decisions with confidence.
What We Do
We partner with growth-stage operators who need CFO-level thinking without the full-time overhead
This isn't bookkeeping. It's financial intelligence built to help you forecast accurately. Understand your unit economics, and scale with systems that actually work.
Cash Flow & Forecasting
Know what's coming before it arrives. Build forecast models that guide decisions, not just track history.
Unit Economics & Profitability
Understand the true cost and margin of every service, location, or member. Use that clarity to grow intelligently.
Scaling & Financial Systems
Build infrastructure that supports expansion. Systems that scale with you, not against you.
Who We Help
Three verticals. One approach: financial clarity that drives growth.
Studio Owners
You're managing membership churn, instructor costs, and trying to understand if your second location will actually be profitable.
Explore this pathFranchisors & Multi-Site Operators
You're scaling quickly but lack visibility into which locations are truly profitable and where operational drag is costing you.
Explore this pathWellness & HALO Brands
Your product mix is complex, your revenue model is evolving, and you need financial architecture that supports strategic growth.
Explore this pathHow We Think
The Stratego Difference
Decision clarity over data volume
Most operators are drowning in reports. We distill complexity into insight you can act on.
Pattern recognition across operators
We've worked with dozens of studios, franchises, and wellness brands. We know the patterns that lead to profitability and the ones that don't.
CFO-level thinking, fractional structure
You get strategic financial leadership without the $200K+ salary. Embedded expertise, right-sized for your stage.
Authority Asset
The Owner Seat Podcast
Conversations with founders and operators about the financial decisions that actually matter.
Explore all episodesEpisode 47
When to hire your first finance person (and what to look for)
Episode 46
Unit economics for multi-location operators: what actually matters
Episode 45
Building cash reserves without sacrificing growth
Outcomes
Results that matter
Boutique Fitness Chain
12 locations with unclear profitability and inconsistent pricing across markets
$840K
Annual margin improvement through unit economic restructuring
Wellness Brand
Rapid growth without financial systems; burning cash despite strong revenue
6 months
From break-even to positive operating cash flow with forecast visibility
Franchise Operator
32 units with fragmented reporting and no consolidated view of performance
18%
EBITDA improvement after identifying and addressing underperforming locations
Let's talk about your financial clarity
Stratego Intel is best suited for: Growth-stage operators with multiple revenue streams, locations, or complex unit economics who need strategic financial guidance. Not just bookkeeping.
We're not for: Early-stage businesses still validating product-market fit, or operators looking for basic accounting services.
What happens in the first conversation: We'll review your current financial structure, discuss decision-making challenges, and determine if fractional CFO partnership makes sense for your stage.